It's episode 3 in Jamie's quest to get Rotherham cooking but after weeks of campaigning the recipe crusader is still not sure if the public are getting the message. He needs to know if his recipes are being passed on. Time to do a Cheggers and knock on some doors. "It'll probably freak the hell out of people," he admits as he saunters up his first garden path. Probably best not to try and flog them a cookbook. The good news is everyone's pleased to see him. The bad news is nobody's heard of his Ministry of Food. Jamie was hoping that by this stage 10 per cent of the city would have heard about the campaign. So far this morning he hasn't found anyone.

• Jamie Oliver