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Wherever you go to Japan, you will never be far from a convenience store and its vast range of products. An endeavor led by a Japanese businessman brought convenience stores to Japan from the US in the 1970's, and they have since acquired a clear Japanese identity. Each company invests heavily in private label products that can win in a fiercely competitive market. Recently, some convenience stores have begun offering services especially for mothers with small children, and for senior citizens.
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