A mother concerned about her daughter's alcohol consumption now that she is in college agrees to binge drink for 30 Days to try to get through to her. In a booze-drenched Freaky Friday scenario, the daughter will see her mother drunk, vomiting, and hung over as she makes decisions about the tough social choices she faces every day in college. The mother, on the other hand, will become more aware of the enormous social culture pressure to drink that faces kids every day of their college careers.